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According to research carried out by guest experience management company HGEM, consumers are more willing to accept additional booking terms, such as minimum spend, time limits on table reservations and deposits compared to pre-pandemic times.

Data analysis conducted by Propel found that almost two thirds (63%) of consumers would be happy to book with a deposit, in contrast to 30% in 2019. Almost half (47%) are willing to pay up to £5 per person for a deposit and 42% up to £10 per person. However, only 9% are willing to pay up to £15 per person. More than three quarters (77%) were willing to accept a time limit or a minimum spend on a booking, while that figure was only 62% over Christmas 2020.

These concessions, however, do not extend to service standards, because a third (32%) stated they would not be more forgiving over minor service blunders, such as a wrong order or delayed service.

Have you introduced any additional terms since re-opening your outdoor dining space? We’d love to know, tweet us @essentialcuisin.

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Sources:

https://www.hgem.com/opinion/consumer-sentiment-reopening

http://www.propelinfo.com/pi-Newsletter-tue.php?datetime=20210413080000