The value of the UK summer domestic holiday market is set to increase by an estimated 22% compared with 2019, according to research by Mintel. It has also predicted that £7.1bn will be spent by holidaymakers during the summer, which would be a huge rise from the £5.8bn spent in 2019.
Research claims that rural and countryside holidays will overtake beach holidays in popularity this summer. The vaccine programme looks to have helped increase booking confidence as 22% of UK adults were planning to book a holiday between January and March 2021.
Marloes De Vries, Associate Director, Travel at Mintel, said: “The UK holiday market will continue to benefit from cautious and price-sensitive consumers who will opt to stay closer to home. The introduction of quarantine hotels and compulsory testing for all arrivals adds another layer of uncertainty in what would normally be an important booking period. As a result, more travellers will choose to book a staycation. The fourth quarter of 2021 has potential to exceed pre-covid-19 levels too, provided the virus can be kept under control. Our research reveals a growing interest in visiting rural areas in the UK. Interest in cultural/historical sightseeing holidays is growing too, up from 14% in 2019 to 21% in 2020. Limited options to travel overseas is likely to have helped boost Brits’ desire to explore sights closer to home or to discover what’s on their own doorstep.”
With the hospitality industry amongst the most impacted business sectors as a result of the COVID-19 pandemic, we are certain that the nation turning to staycations will be welcomed by all. Hotels, pubs and restaurants are being encouraged to design staycation packages and experiences that offer immediate rest and relaxation, whilst prioritising hygiene and sanitation.
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