The trend of ordering snacks and coffee to family homes in London rose by 95% in 2020 versus 2019, according to research by insights firm The NPD Group. The demand for snacking was delivered by foodservice operators and delivery platforms such as UberEats and Deliveroo.
London represents one quarter of the UK’s snacking via delivery market. The NPD Group insights director (foodservice) Dominic Allport said: “During 2020, London was the only region to see a rise in snacking via delivery. The main reason is the greater use of delivery subscriptions such as Deliveroo Plus in the capital, where customers pay a flat monthly fee for unlimited free deliveries. For the provider, the £11.49 monthly fee encourages customers to order more food, to buy more frequently, and it also increases loyalty.”
Research also discovered deliveries for snacking at the weekend was pronounced in London too with a 72% uplift year-on-year. The 16 to 24 age group are the most likely to pay for a ready-made coffee to be delivered to their home, often as part of a snack order. Allport added: “Once lockdown is over, this trend is likely to remain embedded in the population. In that case, we expect coffee to soon be in the top five snacking home deliveries.”
The top five snack deliveries in 2020 were soft drinks, chicken products, pizza, potatoes (fries) and sweet bakery goods. Our team of chefs have combined some winning recipes below to help you cash in on this growing trend.
Korea Fried Chicken - view the full recipe here
American Style Pancakes - view the full recipe here
Lahmucan (Persian Style Pizza) - view the full recipe here
Tsukune (Chicken Meatballs) - view the full recipe here
Crème Patissiere - view the full recipe here
Falafel with Cucumber Yoghurt Sauce - view the full recipe here
Olive Pastry Swirls - view the full recipe here
Churros With Chocolate Anglaise - view the full recipe here
Aromatic Asian Spiced Prawn Aranchini - view the full recipe here
Apple and Black Pudding Scotch Egg - view the full recipe here
In need of some inspiration for your Spring / Summer menus? Our “prepare for the return of hospitality” and “Summer BBQ” innovation boxes are filled with a bespoke selection of samples and menu cards, click here to request yours today.
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