Hot on the heels of a refreshed brand identity, Essential Cuisine has launched a brand-new website, www.essentialcuisine.com, packed with a host of sector support functions, the latest trends and insight data, news, views and interactive recipe guides to help working kitchens harness its class-leading products.
The company’s brigade of chefs – with specialisms across the board – are at the forefront of the new site, with biographies and personal contact details for each reinforcing the chef-to-chef, ‘got your back’ ethos of the brand. An interactive map also directs users to their specific sales representative, helping make life as easy as possible for time poor chefs.
The site’s product support functionality has also been completely refreshed, with an easy-to-use filtering tool helping chefs navigate range, flavour and dietary requirements. Full nutritional and allergen information for each product is included for the very first time, while bespoke recipes, chef tips, video collateral and blending inspiration, relevant to each flavour, are a simple scroll away.
The company’s innovation capabilities are also detailed, in a dedicated manufacturing section that showcases a full suite of product development solutions backed up by specialist technical support.
Essential Cuisine Head of Marketing, Ben Forbes, comments: “Just as with our brand refresh, this new site takes us a step further in becoming true champions of working kitchens across hospitality. From offering practical advice and hands-on support, to showcasing the finest award-winning products and providing inspiration to help take menus further, Essential Cuisine has a weight of kitchen experience that few other manufacturers can call upon. We have a brand and a new website truly dedicated to chefs.”