NEW 3663 STOCKS TAKE THE STAND !
Essential is set to unveil its three new simmering stock sensations at two of the hospitality industry’s biggest exhibitions, where trade buyers flock to check out what’s hot and what’s not.
The team will be at stand R5 at the Bournemouth Hotel & Catering Show (Mar 10-11) and stand 448 at the Northern Restaurant & Bar Show (Mar 30-31) and to show how its kitchen-made tasting stocks, jus, demi-glaces and gravies can improve menus whilst saving time and money.
Light Vegetable,
Roast Chicken and
Cheese powdered stock mixes will also make their debut at the shows, giving chefs the chance to sample something genuinely authentic. In 2009, the trio will also be listed in 3663 alongside the rest of the range.
- Light Vegetable perfectly answers consumer demand for healthier, lighter options such as pasta and fine soups, for example, leek and potato or fragrant Thai noodle, and is a delicate vegetable stock made with carrots, onions celery garlic and herbs.
- Fantastically flavoursome, Essential’s new roast chicken stock has all the characteristics of the roasting pan and is just right for all roasting recipes, jus and gravies. Why not try cooking up a Cream of Roast Chicken Soup?
- Essential’s third new addition is a strong and powerful cheddar cheese stock which can replace up to 75 per cent of cheese in a cheese sauce. Ideal for cheesy mash, classic cheese sauce, bread and batter mixes and risottos, it can also be added to flour dusting mixes for goujons and is delicious in vegetarian dishes.
Managing director Nigel Crane said that whilst it might be tempting to trade down in these lean times, this was not the way forward. “People might go out less often, but they will seek the same, if not better, quality,” he said. “Compromising really is a downward spiral.
“Cheaper cuts of meat and traditional recipes such as mutton braises are going to be key over the next year, which is where stocks and sauces become even more important, giving chefs the ability to cook meat slowly and create a first class dish from it.”
Last year, the Bournemouth show attracted 3,000 visitors and even more are expected to do business at this year’s event at the Bournemouth International Centre, inspired by top county chefs and industry experts. For further information, call Anna Wallis on 01425 485040 or visit www.hotel-expo.co.uk to pre-register. Entry is free.
Northern Restaurant & Bar, which takes place at Manchester Central, has attracted over 6,000 buyers every year since its launch in 2001. For the latest show information, live theatre timetables and to register for free, visit www.northernrestaurantandbar.co.uk.
03/02/2009|